People show evidence before they recommend
The loop runs on proof, not on advocacy.
OBS.33 September 2025stableworking position
Watching how growth actually spreads: almost nobody recommends a service directly. They show a result, and the recommendation is inferred by whoever sees it.
Which means the thing being transmitted is evidence, not opinion — and a system that makes results visible spreads faster than one that asks for referrals, without asking anyone to do anything they would not have done.